You’ve probably heard that the food truck craze has hit France and Paris in particular. French-style burgers, dim sum, tex-mex, pizza (though great pizza trucks have been around in France for a long time!), sandwiches, ice cream, crêpes and more are on offer in these mobile meal machines and are getting rave reviews. Last year even saw the country’s first “Food Trucks Festival” take place just outside Paris. Click here and here for quick guides to Paris food trucks by Le Figaro newspaper and L’Express magazine.
But the famous French Dijon mustard company Maille has decided to one-up the French food truck frenzy and share its delicious offerings on a national tasting tour across America. This month, following a wildly successful East coast tour this past summer, the Maille Mustard Mobile is turning heads in California and the Midwest. The snazzy mustard-bar-on-wheels will spread the French mustard love in San Francisco, Oakland, Los Angeles and Chicago at food festivals, local restaurants, food stores and trendy urban locations.
The black and gold Maille Mustard Mobile features a custom-designed tasting bar from which several Maille mustards including Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country can be sampled alongside the brand’s crunchy Cornichons. Mustard fans have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites. Recipes are also available to inspire creative cooking with mustard. And it’s all complimentary.
So what is Maille’s goal in driving its chic French food truck around the U.S.? To entice discerning food lovers to try its world-renowned mustards and other gourmet products. And if it converted more than a few fans of regular yellow mustard into afficionados of its marvelous French moutardes, then that wouldn’t be so bad either!
So if you live in California or Chicago or are visiting there this month, check the Maille Mustard Mobile schedule below and come on out for some French mustard on the move:
September 11
Nob Hill Foods
1250 Grant Road
Mountain View, CA 94040
3:00pm-7:00pm
September 12
2035 Filmore Street (Between Pine and California)
San Francisco, CA
12:00pm-6:00pm
September 13
Ferry Plaza Farmers Market
1 Ferry Building Marketplace
San Francisco, CA 94111
8:00am – 2:00pm
September 17
Santa Monica Farmer’s Market
Location TBD
Los Angeles, CA
9:00am-10:30am
Greenspan’s Grilled Cheese
7461 Melrose Ave
Los Angeles, CA 90046
11:00am-3:00pm
September 18
Albertsons
27702 Crown Valley Parkway Suite B
Ladera Ranch CA 92694
September 20
Eat Real Food Festival
65 Webster Street
Oakland, CA 94607
10:30am – 9:00 pm
September 21
Eat Real Food Festival
65 Webster Street
Oakland, CA 94607
10:30am – 5:00 pm
September 27, 28 & 29 – Chicago (locations TBA)
(Click here for the regularly updated schedule and locations.)
Another reason for coming out? Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year’s supply of Maille mustard. For a great preview of the Maille Mustard Mobile tasting experience and how to say the word ‘Maille,’ click here to take a look at the tour video. And you can click here to see a previous French Affaires article on Maille’s history and its wonderful boutique in Paris.
